Camera stores in Hong Kong

old cameras at the Ap Liu street flea market

In the years that I’ve lived in Hong Kong, I’ve bought loads and loads of equipment here including my first DSLR camera. Shopping amongst all the camera shops for equipment in Hong Kong can be a confusing experience. There are so many shops with a wide range of pricing and customer service.

Here is how I look at the different types of Hong Kong’s camera shops and electronics districts:

Computer Malls
Examples: Wan Chai Computer Centre, Mong Kok Computer Centre.
The large handful of small camera stores nestled within the computer malls tend to have some of the lowest pricing for camera bodies and lenses. Staff usually includes pubescent teenage boys with dyed hair, or apathetic, surly old men – usually both. At any given time of day they are likely to have a takeout rice box in front of them. Needless to say, shopping here is not for the faint of heart. That being said, if you already know what you want, you might be able to save at least a couple hundred HK bucks by buying here versus some of the larger camera stores in Hong Kong. I recommend the following when shopping at these stores:

  • knowing what you want, getting a few differences prices at stores within the same mall, and most importantly knowing your price (more on this in a separate blog post)
  • knowing what warranty you are getting (more on this in a separate blog post)
  • inspecting equipment: checking if gear looks new, lenses autofocus and work at different apertures, serial numbers match the box and the warranty certificate
  • paying in cash, credit cards usually require a 2-3% fee. Sometimes you can get away with paying in EPS without additional charge but don’t count on it.

If you are wishy-washy in what you want or appear like you are seeking advice, they will likely start to upsell you on third-party extras like camera bags, batteries, memory cards, or lens filters that you either don’t need or are better off buying separately anyways (I am 99% sure that that is where stores like these make all their margins).

Larger camera specialty shops
Examples: Tin Cheung, DC Fever, Cam2, to some extent the stores on Central’s Stanley Street.
These stores are the closest retail outlet to New York’s B&H and Adorama that Hong Kong has to offer. Although not quite the same “SuperStore” experience, stores like Tin Cheung and DC Fever offer respectable store showrooms (usually with 2-3 store locations in HK), decent inventory stock and reliable customer service. I prefer these stores for hassle free shopping (particularly when I am buying less expensive equipment in the HK$500-$2000 range where the price difference from the computer malls is not as drastic), and I highly recommend them for the less experienced buyer that values a less biased sales opinion. A bit of an outlier is Stanley Street in Central, with stores run more like a “mom and pop” which I know less about but categorize with stores like Tin Cheung and DC Fever. Prices here are never the cheapest overall in HK but from just walking in and out quite often they always seem to be polite in handling the dozens of tourist customers that must go in and out of their stores everyday.

Electronics retailers
Examples: Broadway, Fortress, Citicall.
These stores remind me of the big box electronics stores in the US like Best Buy and Circuit City – non-nerdy sales staff and inflated pricing. In fact they likely have some of the highest camera pricing of all the camera shops discussed in this blog post – somewhere in the area of HK$500-$1000 more than computer malls for entry-level DSLRs.


  1. onur February 3, 2013 at 7:55 am #

    where can i buy online a sony nex*5n or nex-6 device from hongkong singapore or taiwan online web sites and offering international shipping.

    • Ken February 3, 2013 at 10:53 pm #


  2. Roger Smith February 23, 2014 at 10:10 am #

    I tried to buy a camera. I was very specific about what I wanted. They swapped another (broken) camera into the bag at the point of sale. When I went back to exchange it, they did the same thing. Serious criminal fraudsters, here:

    Ideal Digital
    Shop No. 39, G/F,
    97A Nathan Road, Tsim Sha Tsui
    Kowloon, Hong Kong

  3. edward sludden April 11, 2014 at 11:17 pm #

    I was charged 90 hong kong dollars to download photos from my camera to cd. When I got back to the uk 900 HK dollars !!! yes 900 HKdollars had been taken from my card. The shop is signed IDEAL DIGITAL with a CANON sign and is located at ;
    97a Nathan Road
    Hong Kong
    These people are serious fraudsters and the shop should be avoided at all costs.
    November 2013

  4. Faisal` . August 10, 2014 at 9:29 am #

    I am not in HK but have heard that it’s a photographer’s paradise in terms of used equipment especially. I am looking for a rare Voigtlander SL 125mm f2.5 APO lens for Nikon mount in mint condition and have always been pointed over to HK somehow. Traveling to HK is not possible for now but I wanted to know if someone there could help me out in locating one, in a camera market most likely. I know it might be too much to ask for but that’s the only option I have right now. Is it somehow possible ?

    Faisal` .

    • Ken August 20, 2014 at 3:23 pm #

      Faisal – you might want to try contacting someone on the used gear forums on use google translate to view the Chinese. cheers

  5. Alberto Nieto November 4, 2014 at 12:05 am #

    Another claim for IDEAL DIGITAL. I wanted a Canon 700D, when I had a deal, I paid, then another seller appeared and started to speak to me about another camera (Eos Rebel T5). I told him, ok give me back my money because I need time to think. They started to speak in chinese, looking me with comtempt, but nobody there gave back my money. And like a stupid boy i bought the rebel T5.

    When I came back to my hotel I saw the prices in internet, and came back to the shop, asking about to change for the camera that I wanted at first. Everybody disappeared and only the boss spoke with me. He only said I don´t trust in internet, and I m not going to change your camera.

    At the end I bought the rebel T5 at the same price than in Europe, while with the canon 700D i saved more than 100 euros. Liars and bad people. Don´t trust in them, better don´t buy in this shop!!

    Ideal Digital
    Shop No. 39, G/F,
    97A Nathan Road, Tsim Sha Tsui
    Kowloon, Hong Kong

  6. jinesh shah November 15, 2014 at 3:04 pm #

    Hi I want to know were in hong kong there is market to sell lens like Dallmeyer ,Cooke Lens. Need good shop. Thanx!

  7. Denys March 7, 2015 at 11:20 pm #

    Recently came to HK to buy Canon 6D, Canon EF 16-35 f4/L and Joby Gorillapod SLR-Zoom tripod.

    I researched prices online, and found A-One store with good prices and availability in stock that is located in Wan Chai Computer City. As I was living close to it I just went there, visited many small shops there to compare prices and types of warranty. Finally I chose D-Base shop on 2nd floor that looked much cleaner and professional comparing to other shops. Store representatives wear branded uniform, they have nice biz cards, they have 3 shops in Hong Kong, facebook page, and sell mostly Sony tech, but they had what I was looking for too. They offered the best prices and original warranty. I tested my gear before I paid. I was upsold with extra battery, SD card, simple UV filter and got cleaning kit for free. However I forgot to take lens hood and when I returned in 2 weeks, they remembered me and gave the hood right away. I asked another customer in the shop whether or not he was happy with his purchase, he answered positively.

    Now negative review about another shop in Wan Chai Computer City, Di Gi Fi. I was already paying for Joby Gorillapod tripod and the guy started critisizing my UV filter as not a good fit for my lens. I was in rush, but was ok to get a good filter. Finally he sold me Matze HDMC UV filter 77mm for 750 HKD which is almost $100 saying many times that it’s very high end made in Germany. I got it and left. Later I tried to find this manufacturer online to understand how much more I had paid and couldn’t find anything about this manufacturer except its low quality web site and mentions of the brand on which is Chinese ecommerce platform. Ok, Di Gi Fi sold me $100 noname UV filter vowing it’s German made high end.

    Be careful buying electronics in Hong Kong.

  8. Brile July 3, 2015 at 9:07 am #

    PLEASE BEWARE of “DC PRO-SHOP” they actually own two shops located at Wanchai Computer Center. I recently bought a canon camera and found out I couldn’t get a warranty because their shop is not listed on the Canon Warranty website. And I got tricked by buying a Tamron lens because they gave me a blurred canon lens. THEY SELL GREY MARKET PRODUCTS because all the products I bought from them can’t get a warranty. They are very dishonest in doing business. They will rip your money out of your pockets. Please report to the Hong Kong Customs or Consumer Council. I doubt they will do anything.

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